Dr. Catrise Austin
Title: Founder, Owner- New York City Cosmetic and General Dentistry
Education: Undergrad – University of Michigan/BA in Psychology
University of Maryland – Doctorate of Dental Surgery
Previous Job Experience: New York City Health and Hospitals Corporation
HelloBeautiful: Briefly describe your day to day activities and responsibilities as Owner of NYC Cosmetic and General Dentistry.
Dr. Catrise Austin: My day to day duties include: Providing full service dental care from basic check-up and teeth cleanings to smile makeover services. In addition to serving my clients as a provider, I also manage and/or oversee all aspects of the operations of my dental business from staff performance, customer service inquiries, sales and marketing and financials.
HB: What prompted your interest in dentistry?
CA: At the age of 15, dentistry totally changed my life! Growing up, I had less than a perfect smile and was teased constantly. It made me shy and truly made me an introverted only child. Improving my smile with braces in high school helped me gain confidence, improved my self-esteem, and gave me the enthusiasm and energy to want to improve lives like dentistry changed my life. So I decided in high school that THIS was my passion and I followed the path to go on to pursue my dreams. My mission is to tell everyone that their smiles can change their lives too in ways that they never dreamed personally, socially and even help them in their careers.
HB: What suggestions regarding networking would you give to those seeking to work in this particular field?
CA: Dentistry is a career that you MUST have a true passion for. I advise that it is an excellent career for those who are interested in healthcare, who recognizes the importance of oral health, who enjoys working with their hands, who enjoy medicine and science, and enjoy the luxury of a flexible schedule. There are many specialty fields in dentistry, auxiliary careers like dental assisting, dental hygiene, and administrative opportunities, as well as teaching opportunities, public health opportunities, and even opportunities to serve in the armed forces as an officer or civilian. I would recommend exploring this career by asking if you can volunteer with your family dentist or by seeking internship opportunities. There are several yearly dental conventions throughout the USA; some are open to the general public. It can be a great intro to the field of dentistry and offer networking opportunities as well.
HB: What are the major challenges in your role as a dentist and an entrepreneur and what solutions have you deemed best to handle these challenges?
CA: The major challenges that I faced are balancing my many roles. From 1998 to 2013, I have been a solo act, running the business and single-handedly serving my many clients. The business of dentistry isn’t really a core curriculum in dental school so I have had to hire dental business consultants over the years to help educate me on managing the business. Many times, staff and patients don’t understand that although the job is gratifying in many ways, at the end of the day, it’s a for profit business. The staff has to have vision and drive to perform at peak levels and patients have to respect and value our services. My team meets on a daily and monthly basis to see how we can improve the business. But I’m not the average dentist. Outside of running the business, I’m a national spokesperson for Colgate Total, an author, a professional speaker, and enjoy a social life as well. How do I handle it all? I make time to relax when the pressure mounts to avoid burnout. Those that know me well know that at any given moment you can find locally at a nice restaurant or a spa; or sometimes on a whim you may find me abroad on any island or continent. I know how to balance me work-play life!
HB: What would you contribute your level of success to?
CA: Early in my career I had a vision of being my own boss and being a celebrity dentist. I believed in myself and had lots of confidence. I knew that despite doubts from some of my friends and family back home in Flint, MI, if I focused, I had the strength and perseverance to do anything I want. The same holds true today. I’ve survived 15 years in business in a field dominated by men who don’t look like me.
My success comes from constantly making goals with timelines. Networking and marketing has been KEY for me. I’m everywhere!!!! In addition, I’ve tried to surround myself with a team of advisers and staff who share common vision and who can make me better. I really strive to be the best at me craft, it’s important to me because I’m so passionate about what I do.
HB: Any advice for younger colleagues?
1. Believe in yourself and your skills. Know that if you’ve made it through rigorous dental school curriculum, you can do ANYTHING you put your mind to.
2. Explore all networking possibilities. You never know what opportunities are out there. I lucked upon being the “dentist to the stars” simply by being a social butterfly in NYC and developing contacts within the entertainment industry. Never leave home without a business card! I feel naked without one. Be sure to follow-up and build relationships with people who you make an honest connection with. Networking is pointless unless you are building meaningful relationships.
3. If you are interested in starting a dental business, utilize your resources. There are small business resources and dental industry support organizations that want to help your grow your business. Don’t be afraid to step out on your own, it’s very rewarding and it feels great to have control over your destiny.
4. Create the hype! With today social media outlets, this is easier than ever.
5. Never stop learning. Stay on top of what’s new in the dental field. It’s a field that is constantly growing and changing. If you don’t, you’ll find yourself lost in the game.
6. Don’t let the field consume you, have a balanced life. It’s a demanding field. As caregivers, it’s easy to get consumed with taking care of others and forget the most important person—YOU! Take care of your health, enjoy family and friends, and enjoy life.
Keep Up With Dr. Austin:
Twitter: http://www.twitter.com/drcatriseaustin or @drcatriseaustin
Also On HelloBeautiful:
100 Reasons Why I Can't Stop Looking At Blue Ivy
1. Mommy & Me
2. Blue. #May10 #NYC
3. Blue Ivy & Jay Z Sip Tea
Blue is surely the apple of Daddy's eye.
4. Blue Ivy & Beyonce Smell The Roses
Beyonce seems like the coolest mom.
5. Blue Ivy & Beyonce Soar The Big Skies
6. Blue Ivy & Mommy
7. Daddy & Me
Blue Ivy walks across mommy's at-home photoshoot, but it's the most adorable photobomb ever!
9. One Big Happy Family
The royal family, Bey, Jay & Blue are all out shopping and we're sure they spent our entire life's savings in 30 minutes or less.
10. Beyoncé, Jay Z & Blue in Beverly Hills — Nov. 11
Beyonce in these heels though?!
11. Beyoncé & Blue in NYC — Nov. 4
Look at Blue in her adorable little bow!
12. Beyoncé & Blue spotted in NYC — Nov. 4
Blue holding on to mommy for dear life.
13. Beyoncé & Blue spotted in NYC — Nov. 4
Momma Bey looking fierce with her mini me in tow.
14. Blue dressed as Michael Jackson.
15. Blue & Ivy
Just look at that face. Seriously, Jay could never deny this child! She knows how to make all his mean mugs!
16. Beyoncé, Jay Z & Blue in Beverly Hills — Nov. 11
Look at that cutie!
17. Beyoncé, Jay Z & Blue in Beverly Hills — Nov. 11
OMG Blue in a top knot? Yasss!
Blue has grown up to be an adorable toddler! We're swooning over this photo of her playing on the beach.
Looks like Blue is taking a walk in mom's shoes...literally.
20. Beyoncé & Blue
There's nothing like being cuddled up in mom's arms.
Blue is looking all kinds of adorable! Look at that left hand go! LOL.
22. Blue On The Big Screen
Bey & Jay look at Blue during a video played at an "On The Run" tour stop. How precious!
23. Pardon Blue's Back
She's growing up so fast! We're loving the top knot. Take that Blue Ivy hair critics!
24. Jump Around
Bey & Blue share an adorable moment on the trampoline. Hello summer!
25. Rocking Some Cute Ponytails
Blue Ivy was spotted with a new 'do! Bey & Jay's mini-me was holding on to her father during a little day stroll.
26. Strolling With Mom & Dad
Blue, Jay and Bey all spotted in East Hampton.
27. Blue Has A Manicure Day With Mama Bey
"Me and my Blue, and my Blue Blue, riding🐝"
28. Hanging Out With Mom
Baby Blue is walking to the door, and it looks like Bey is trying to keep up!
29. Trying On Some Heels
Will Blue be slaying a performance in the near future?
30. Holding On To Mom
Blue looks like she has something to say to Bey.
31. Playing A Game Of Tennis
Blue walks on the tennis court.
32. Cuddling With Mom
Blue & Beyonce have some much-needed cuddle time.
33. Blue Ivy
"The blueprint 🐝"
34. Bey & Blue Take A Stroll
Doesn't Blue look adorable with her colorful dress and cute hair ribbon?
35. The Carter Lounge Together
The family was seen out and about.
36. Jay Z Carries Blue While Bey Looks On
Jay carries Blue in his arms.
37. Leading The Way
Blue Ivy looks too cute with her bowler hat and Mama Bey watching from behind. She's really growing up!
38. Out On The Town
Blue Ivy & Momma Bey enjoy some much deserved time off in Spain.
39. Traveling With Mom and Dad
Blue is used to traveling with Mama Bey and Poppa Jay, but she also looked a little flustered at some moments. It's ok, baby Blue!
40. A Day At The Park
Poppa Jay Z lets Blue Ivy have her way with the bouncy horse.
41. It's A Family Affair
Beyonce, Jay and Blue jetsetting in Dublin.
Blue dressed up like a hipster and plays a quick game of peekaboo! How adorable!
43. OMG It's Blue's Beautiful Face!
FINALLY! We get to see how beautiful Blue is! Look at the adorable headband! "Blue 💙"
44. Blue Ivy
Life's a beach!
45. Brooklyn Stand Up!
"Beyonce & Blue"
46. Blue Ivy's Got Her Own iPhone
"Momma, what's your password?"
47. Beyonce's Lazy Day With Blue
"Momma, I asked you for your password!"
48. When Blue Ivy Takes Your Phone, Beyonce Be Like...
"Fine, I'll go ask Daddy!"
49. Blue Ivy On Tour
"Bey & Blue"
50. It's Playtime
Beyonce & Blue take some time out to play.
51. A Chilly Day In NYC
"Beyoncé, Jay Z and Blue Ivy in NYC - Jan. 19"
52. All Bundled Up
The royal family makes their way to their fancy car.
53. Kisses From Dad
Blue's all bundled up, getting love from Daddy.
54. Blue At The White House
Blue Ivy's taking after mommy and writing a letter.
55. Blue Loves Bo
The White House pup, Bo is showing Blue Ivy some love.
56. The Carters At The White House
Check out the royal family checking out the scene at the White House.
57. It's Christmas Time Again
Blue and Bey checking out the White House Christmas tree.
58. Blue Lovin' Bo
Blue Ivy, dressed like a Princess, showing Bo some love.
59. Like Father, Like Daughter
Blue playing dress up with Daddy's hat.
60. Fun Times With Mommy
Blue Ivy spends some QT with mommy.
61. Mommy & Me
Blue and Bey take a break for some snacks.
62. Silvery Blue
Beyonce carries Blue, while the adorable toddler rocks a metallic jacket that we want and need.
63. The Holy Grail
Blue, Bey & Jay
64. One Big Happy Family
"#miami #newyear #2014"
"Beyoncé & Blue 💙"
66. Blue & Daddy In A Blue Jacket
"Jay and Blue 💙 #NewYear #2014 #Miami"
67. Hold On To Me
"Happy New Year Mommy!"
68. Dora Dora Dora The Explorer
"Beyoncé, Blue and Dora the Explorer"
69. Daddy & Bey
"Look over there Blue, you own that too."
70. Blue's Big B-Day
"Mommy make sure they can only see the back of my head."
71. Painted Faces For Blue's Bday
"Let me get down Mommy, I wanna play!"
72. Kisses From Mommy
Beyonce and Blue prepping for Momma Tina's Masquerade Ball
73. Talk To The Hand!
Beyonce, Jay Z and Blue Ivy were spotted leaving Joey's restaurant in Miami, on January 8th, and Blue had a message for the paps! Talk to the hand!
74. Me & My Daddy
While Beyonce's arm rested, Jay carried Blue from Joey's restaurant, in Miami on January 8th.
75. Blue's First Words
"I'm ready to slay right along with you, Ma!"
76. Imagine The Sound Of This Lullaby
A newborn Blue Ivy gets serenaded by her superstar mother.
77. Don't Mess With Blue!
Every now and again, Blue Ivy reminds you...she is her father's child!
78. All Gold Everything
Blue Ivy takes after her dad's swag. The inseparable duo were spotted in South Beach, Miami illuminating the streets outside their hotel with their yellow luster!
79. All Of The Lights!
"Mommy! All the pretty colors are so blinding! I'm...just..so..overwhelmed! When's my shot coming?! When's my shot coming?!" Blue plays on set with Bey at her 'Blow' video shoot.
80. Hey Blue!
"I can be happy sometimes, see?"
81. Blue Ivy With Daddy
"Why are we clapping, again? I'm not in the shot."
82. Jay Z Tries To Get Blue To Listen To "Magna Carta Holy Grail"
"Daddy, I'm more of a Nas fan."
83. Stepping With Mom
"Wait, Ma. I want the camera to see all angles of this sick dress!"
84. Splashin' & Playin'
"Mom, this water is clean, right? Because I'm not trying to splash in water I can't trust."
85. Beyonce Discusses Important Matters
"Mommy, I completely get it. Yes, I promise to watch the throne."
86. Mommy's Hugs
"Ok, Ma. I love you to pieces, but I like oxygen too." Bey may be the Queen, but this scene from her video "Blue" makes it look as if she can't get enough of being Mom.
87. Blue Ivy Twirls
"Aaaahh, I'm having so much fun not thinking about anything...wiippeee...oh, wait...getting a little sick."
88. Just So You Know...
"I run things. Don't get it twisted."
89. Mommy & Me Loungin'
"Oh, Mommy, I'm so tired of seeing the wigs you snatched last night all on our floor. It's so exhausting. Like, when're they getting picked up? Not now? Oh. Ok."
90. A Kiss For Blue
"Mommy, let me sleep, dang!"
91. Slurpin' On That Milk...Slurpin' Slurpin' On That Milk
"Mommy, gimme that bottle!"
We could watch this adorable GIF of Blue Ivy nonstop forever!
93. Jay Sneaks In Kisses
"Dadddd! Get..Away!..I don't want...No, ugh..No kisses!"
94. Blue Stares Back...
"Hey! Who's that?!"
95. Blue Still Doesn't Get Why Anyone's Here
"No, really, who are you? You're getting to close."
96. Blue and Bey Out For Lunch
"I'm over this now. People just won't let us be. Mom, why can't we just be?!"
97. Blue Is One Tough Cookie
"Ma, please let me just kick them in the face. Like, please, I can't see through all these lights."
98. Blue Jetsets With Jay
"Dad, do we own this boat? I just figured we owned everything, so..."
99. Beyonce Keeps Blue Covered
"Mommy, I think you forgot my feet. I'm cold right now. Are we inside?"
100. Beyonce LOVES Her Blue
Look at that face, how could you not kiss it?!