It’s being called an unlikely battle of sequels.
Thor: The Dark World and The Best Man Holiday went head-to-head for the top spot at box office. Universal’s Best Man sequel had the strongest start on Friday, but finished the weekend $7.9 million behind Disney’s action-thriller.
The Best Man Holiday, which earned a whopping 30.6 million, soared 50 percent above industry forecasts. According to the Hollywood Reproter, the Malcolm D. Lee-directed project “opened notably higher than expected after receiving an A+ CinemaScore in every category. The film, expected to debut in the $20 million range, nabbed the fifth-largest opening ever for an R-rated romantic-comedy and was fueled by females (75 percent). Black movieogers made up 87 percent of the audience.”
“Besides being a great movie, the marketing department did a great job of reaching out to the core audience,” Universal distribution chief Nikki Rocco said of the film’s success.
The R-rated romantic comedy features an all-Black cast of Morris Chestnut, Taye Diggs, Regina Hall, Terrence Howard, Sanaa Lathan, Nia Long, Monica Calhoun and Melissa De Sousa. The first film, which opened to $9 million in 1999, “is credited with helping to usher in the era of aspirational African-American comedies.”
Check out the complete list of the weekend’s top movies, below.
1. Thor: The Dark World: $38.5 million
2. The Best Man Holiday: $30.6 million
3. Last Vegas: $8.85 million
4. Free Birds: $8.3 million
5. Jackass Presents: Bad Grandpa: $7.7 million
6. Gravity: $6.3 million
7. Ender’s Game: $6.2 million
8. 12 Years a Slave: $4.7 million
9. Captain Phillips: $4.5 million
10. About Time: $3.5 million
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