Ford Motor Company’s ad for the Ford Figo (a hatchback made in India) featured three women in the trunk, scantily clad and bound and gagged. Sex sells, but this gross representation of women being dominated in a way that reads like kidnapping and rape is just sick. The powers that be in India should have rethought this ad because of it’s sickening imagery. These ads are not only bad taste, but the timing is just horrible. The new anti-rape legislation has just been passed by the Indian Parliament and it’s obvious India needs it. Remember the gang rape of the 23-year-old who was on a date? She’s not the only tragic case of rape in India and it seems sensitivity to this country’s biggest demon is non-negotiable.
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As if it’s not bad enough, these women shared a shocking resemblance to the Kardashian sisters! Out of three similar ads that have been posted and removed, one is getting most of the negative attention.
According to Huffington Post, these ads are like a slap, punch and kick in the face., the man in the driver seat, who is turned around with a sinister look on his face, holding up the peace sign, looks a lot like the former Prime Minister of Italy, Silvio Berlusconi. This man is known for throwing sex parties and is facing charges for paying for sex with underage women. Well, this makes the ad a lot more authentic and just plain creepy.
With rapes taking on a life of their own in India, these ads are like a slap, punch and kick in the face. From
Check out some of the other ads:
Here’s Ford’ apology by way of a statement sent to Huffington Post from advertising agency WPP:
“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group,” the statement said. “These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.”
And here’s what Ford stole from their advertiser’s apology and paraphrased for their own apology:
“We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners.”
What do you think about these ads beauties? Let’s chat!
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