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Looks like H&M has bowed down to Beyonce. Rumors that the singer would be their next spokesmodel surfaced in January 2012. Now we can confirm that it’s true! The retail giant flew her out to the Bahamas where they shot their Summer 2013 campaign.

Must Read: Keyshia Cole Tells Us Why She Went Off On Beyonce

As the newest face for the retail giant, you will see King Bey lounging on the white sandy beaches in swoon-worthy high waisted trunks and adorable bikinis. As usual, she looks effortlessly amazing with fresh blonde curls and sugar cookie tanned skin. Can’t wait to see more!

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More On Beyonce:

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Beyonce Opens Up On Her New Animated Role In ‘Epic’

Check Out This Gorgeous Gallery Of Beyonce Doing What She Does Best!

Beyonce Dazzles At ‘Life Is But A Dream’ NYC Premiere! [PHOTOS]
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