Nicki Minaj teamed up with K-Mart and ShopYourWay for a new lifestyle brand online called “The Nicki Minaj Collection.” The interactive site offers up Nicki’s designs for her Barbz to scramble to their computers to load up their carts. And since Nicki’s been feeling “romantic and sexy” lately, so she wants to dress us all up is…dresses.
K-Mart has collaborated with celebrities before, like Sofia Vergara and Adam Levine. Nicki’s collection may not include the candy-coated colors and outrageous attachments we’re used to seeing her rock. She wants to go a more sophisticated route. I’m loving how sophisticated she’s looking these days. And she wants to offer this to the world at an affordable price. Smart. Celebs and designers teaming up with stores like K-Mart, Wal-Mart and Target isn’t a new thing, but it’s definitely a lucrative business move.
Necole Bitchie was on the scene at the launch in West Hollywood and explained what we can expect from her line and why she’s focused on frocks. Check out what she had to say below:
“It’s very important that I’m not just slapping my name on something. It’s important that my fans are going to know that if Nicki is putting it in her line, then Nicki is going to be wearing it. That’s why on Shopyourway.com we are creating catalogs, and I get to see what my fans like, and say ‘Hey I like that too.’ Right now it’s very real time, it’s very personable.
I want to create looks like these [dresses]. I have been doing a lot of dresses lately, and I feel more confident when I wear dresses. It doesn’t have to be super over the top sexy. Some of the dresses that I have been doing lately have been completely covered like sweater dresses and my fans have really responded to it. My fans are like ‘Hey Nicki, we want the crazy leggings’ and stuff like that but we also want to have things that we can wear whether we are going to work or whatever. I’m really focused on the dresses! I’ve been feeling so romantic and sexy lately.”
Will you be buying some of Nicki’s Minaj’s K-Mart Collection?
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Check Out This Gallery Of What Men Think Of Nicki Minaj!
1. Nicki Minaj
"What really bothers me is her on that show ["American" Idol"] I actually tuned in to see it and I gotta say, before I was like she's kind of cute, let's see what she does, now she irritates the s**t out of me." -Jarrod Brewster, 30+
2. Nicki Minaj
"Despite the fact that her a** is fake. I love it." -Jonathan Hailey, 25
3. Nicki Minaj
"I like her music but in terms of looks. I'm more into the natural and not feeling the plastic." -Marcus Ellington, 29
4. Nicki Minaj
Nicki's fun I like her, she's got a sense of style you don't see too often in music. Go girl! -Justin, 37
5. Nicki Minaj
"I love Nicki Minaj because she's not scared, she tells it like it is. She's every man's fantasy plus she can really rap." -Damien Jackson, 34
6. Nicki Minaj
"None. I just know she has a fake booty and I'm not into fake booties." -Terrell, 32
7. Nicki Minaj
"I think she's a good rapper, I think she used to be a better emcee. I do think she's beautiful and I hope she's real. Physically!" -Othniel Harris, 36
8. Nicki Minaj
"She's an artist. Lil Kim wore pasties and Diana Ross felt her up for it. It's nothing new. I'm not offended by it. She's entertaining. I'm not mad. I'm not surprised. It was nice to see her let the girls get some attention" -Jerry Barrow, 38
9. Nicki Minaj
I think Nicki Minaj is talented, beautiful and over the top. But I understand it." Andre Tussant, 27
10. Nicki Minaj
"Nicki Minaj is too much. If she was one color: hair, clothes, all of that, it would be one thing. She's got a nice figure, so I would check her out. When she opens her mouth, the games over. She's just over the top" -Mike Jones, 47
11. Nicki Minaj
"I don't mind it. I feel that she's going in a certain direction. I don't think my daughters would ever want to emulate it, they know that it's over the top. She looks like a doll. They wouldn't want to be a doll." -Gordon Hurd, "Over 30"
12. Nicki Minaj
"I think she's a star, so sometimes they do extra because they can get away with it or because it's going to make them bigger and more relevant shes always been revealing with her body, It's not an issue." -Ruben Villalta, 24