Check Out The Commercial Here:
If you watched it and found the humor, good for you. Some of #TeamBeautiful did too. But many folks are claiming that this commercial is racist and offensive. New York Times writer Charles Blow called it “blackface with voices” while others claimed “Black people are happy.” Wait. What?
The folks at VW did their research, claiming to have spoken with 100 Jamaicans as research for the commercial. We wonder if it will see the light of day? VW Marketing Officer, Tim Mahoney has a backup plan if this commercial ends up getting pulled.
VW Released This Statement:
“The concept of Volkswagen’s ‘Get Happy’ advertisement is to put a smile on your face, and continues to build upon the heritage of ‘human stories, told simply.’ The protagonist in the commercial is intentionally meant to portray an upbeat perspective and intelligence as he influences his coworkers to ‘Get Happy.’ His accent is intended to convey a relaxed, cheerful demeanor while encouraging a positive attitude as the antidote to a tough Monday. Everyone can relate to being in an office and being ground down by the pressures of work and ‘Get Happy’ brings an optimistic, bright spirit into an otherwise.”
#TeamBeautiful couldn’t just let this ride out. Pun intended. We just had to sound off!
Racist. C’mon now. I found this commercial to be quite hilarious. I literally laughed out loud. But racism, nope! My question would be, why did the German carmaker spend reportedly 8 million bucks for airtime on a commercial most people won’t understand. They went as far as consulting with 100 Jamaicans and a speech coach to ensure that Dave from Minnesota sounded like he was truly from the islands.
Meanwhile, viewers will be left puzzled with an eye brow raised as to why this white man has a strong Jamaican accent and drives a red Buggie. Is Volkswagen the mascot of Jamaica? What exactly am I missing in the joke?
Volkswagen says it’s ‘Get Happy’ concept is intended to “put a smile on your face” and “build upon human stories”. I still don’t quite get it. I tried really hard too. Watched the video three times… nope still doesn’t click for me. But a Jamaican white man named Dave from Minnesota is surely enough to put a smile on my face.
Also On HelloBeautiful:
Celebs Tweet Their Thoughts About #JusticeForSandraBland
1. Jesse Williams
#SandraBland's treatment while attempting to travel freely on HER public roadways has been acknowledged as unlawful. She is already dead.
2. Taraji P. Henson
"SAY HER NAME #SandraBland"
3. Ava DuVernay
"'Why are you arresting me?' Because you know your rights. Because I can. Because no one'll believe you. #SandraBland"
4. Kim Kardashian
#WhatHappenedToSandraBland We need answers!!!! This is NOT ok! This is all shady! They need to own up to this & tell the truth!
5. Jussie Smollet
"A loss 4 words. #SandraBlandMatters #BlackLivesMatter 👈🏿tell me this should change once the nation shows that we do. "
6. Snoop Dogg
🙏🌹. Sandra. Rip. 🌹🌹
7. K. Michelle
R.I.P to this queen. This could've been any of us. My prayers go out to her family. #sandrabland https://instagram.com/p/5fvlO_AhCf/
8. Gabrielle Union
SAY HER NAME!!! #SandraBland #SandraBland #SandraBland #SayHerName
"We must get to the cause of #sandrabland death because this CANNOT happen again #deathorfreedom"
10. David Banner
"When will we fight back. A man's duty on earth is to protect women and children. Where are the gangsters? Preachers? We need you. Please."
11. Nicki Minaj
"Rest In Peace #SandraBland"
12. Talib Kweli
"We the people ask @LorettaLynch to investigate #SandraBland #KimberleeRandleKing RETWEET "
Signs. Signs. Signs all around us. The Message is Here. #SandraBland
14. Missy Elliot
"When I look at the #SandraBland traffic video it brings so many emotions😳😢😡😡😤!"
15. Jessie J
"God bless your soul Sandra | #sandrabland | Change needs to come |Justice needs to be served | Heart… https://instagram.com/p/5fV79mQ0aw/ "
16. Jackee Harry
"It's time y'all, it's time.." #SandraBland #BlackLivesMatter
"In memory of #SandraBland these things don't make no kinda sense "
18. Holly Robinson Peete
I really don't look forward to having ANOTHER difficult conversation w my kids tonight...but here we go again😧💔 #SandraBland #SayHerName 😢
19. Jeffrey White
Sadly, doesn't matter by whose hand she died. Unjustified arrested set the outcome in motion. The state murdered her. #JusticeForSandraBland
Sandra could have been your mother, sister, aunt, friend or if she wasn't killed the community outreach advisor A&M. #SandraBland
21. Joan Smalls
"My heart is broken. Sending my deepest condolence to her family and friends. May you find Strength, Peace and Justice. When will this stop? #EqualityForAll #RIP #Why #SayHerName
22. Gladys Knight
Sandra Bland.... #SayHerName #SandraBland
23. Cara Delevigne
Things need to change NOW #SANDRABLAND #Justice #Equality
24. Meek Mill
"Rip to that young lady that lost her life about a traffic stop! 🙏 ima make sure I pray for her and her family! 🙏😄😄😄"