I was shocked to find out that the company Skechers was sued by the Federal Trade Commission (FTC) because of their false advertising regarding their Shape Ups shoe line.
“The FTC is claiming that the reported studies that Skechers used in advertisements that proved health benefits from wearing the shoes were flawed and false. The company even made claims about weight loss and cardiovascular health,” David Vladeck, director of the FTC’s Bureau of Consumer Protection, said in the statement. “The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.” – CBS News
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I never bought the shoes, but I definitely thought about it. I know a lot of moms who swear they are the bomb! Getting to the gym is not always the easiest tasks for moms, so putting on sneakers that you can do your daily activities in and still improve your body is a win win! If I could just put on some sneakers and increase calorie burn, help with back pain, increase leg muscle activation and improve posture all at the same time, hat’s sounds pretty good to me. Maybe the FTC is right, it all sounds a little too good!
The company still stands by their product and agreed to settle. They will have to pay over 40 million in benefit claims. Regardless, I am sure Skechers will see a drop in sales. To read more about their findings, please visit, CBS News. Customers who bought the shoes can get a refund from the FTC directly. To submit a claim, visit Skechers Settlement.
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