Luxury car maker Acura has issued an apology for the “language” used in a casting call for their Super Bowl ad that specified they didn’t want a black actor who was “too dark” in the description.
Acura issued this statement:
“We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.”
The car company added, “We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.”
Like HelloBeautiful on Facebook to stay on top of your favorite black celebrities
As for the language “not too dark,” Acura says, “The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.”
Yeah okay!! Is anyone really satisfied with this half-assed apology?
Say What? Acura Only Wanted Light-Skinned Black Men For Superbowl Commercial!
