We need a TV revolution and it seems like Magic Johnson is trying to bring it to us. When most of the black programs on tv are reality shows that degrade us as a people by constant petty bickering, slutty behavior and down right ignorance, it’s obvious that we have a problem that needs addressing.
With a short list of affluent black folks coming out with new television networks, I’m a little concerned with what we’ll see on them. Diddy’s REVOLT will be more of a music network for the new artist. Hmm, we’ve all seen how Diddy handles new artists, so…
Magic’s channel is the answer to most of our prayers. It will target black viewers with positive, uplifting images of African Americans. In an interview with the L.A. Times, Magic explained that Aspire’s mix will include film, TV, music and comedy, with a combination of acquired projects and original programming. “There will some performing arts and shows about faith,” he said. The channel is slated to launch on June 30th.
Whether we realize it or not, Magic’s got a Midas Touch. His business resume is long and boasts fitness centers, restaurants and other business ventures like a large charitable foundation and a multimillion-dollar investment making him the chairman of Vibe Holdings–the New York parent company of Vibe magazine and the “Soul Train” dance series. Aspire’s going to do just fine and here’s three reasons why we need Magic Johnson’s channel.
1. Chick Fights
We need less fights and more love. Between “Basketball Wives,” “Housewives of Atlanta” and “Bad Girls Club,” my head spins with all the vicious insults and sinister slaps. It would be more than refreshing to see black women get along on tv. It’s almost a foreign concept.
2. Black Actors Need Jobs Too
The talent is there, but the roles aren’t. Tyler Perry can only do so much. Aspire will not only allow black actors and actresses to have more lines on their resume, he’s also creating jobs for writers, directors, producers and all the other people of color with talent in entertainment that need to use their skills.
3. Behind The Scenes
I know most of you remember Magic’s talk show from the 90’s–“The Magic Hour.” Even though the show suffered through low ratings and insulting reviews, Magic’s still all about trying his hand at television. This time, it will be from behind the camera. He may pop up on Aspire from time to time, but not to worry, he won’t give us another show!
Will you watch Magic Johnson’s Aspire?
Let’s discuss on Twitter @Rhapsodani!
Also On HelloBeautiful:
Celebs Tweet Their Thoughts About #JusticeForSandraBland
1. Jesse Williams
#SandraBland's treatment while attempting to travel freely on HER public roadways has been acknowledged as unlawful. She is already dead.
2. Taraji P. Henson
"SAY HER NAME #SandraBland"
3. Ava DuVernay
"'Why are you arresting me?' Because you know your rights. Because I can. Because no one'll believe you. #SandraBland"
4. Kim Kardashian
#WhatHappenedToSandraBland We need answers!!!! This is NOT ok! This is all shady! They need to own up to this & tell the truth!
5. Jussie Smollet
"A loss 4 words. #SandraBlandMatters #BlackLivesMatter 👈🏿tell me this should change once the nation shows that we do. "
6. Snoop Dogg
🙏🌹. Sandra. Rip. 🌹🌹
7. K. Michelle
R.I.P to this queen. This could've been any of us. My prayers go out to her family. #sandrabland https://instagram.com/p/5fvlO_AhCf/
8. Gabrielle Union
SAY HER NAME!!! #SandraBland #SandraBland #SandraBland #SayHerName
"We must get to the cause of #sandrabland death because this CANNOT happen again #deathorfreedom"
10. David Banner
"When will we fight back. A man's duty on earth is to protect women and children. Where are the gangsters? Preachers? We need you. Please."
11. Nicki Minaj
"Rest In Peace #SandraBland"
12. Talib Kweli
"We the people ask @LorettaLynch to investigate #SandraBland #KimberleeRandleKing RETWEET "
Signs. Signs. Signs all around us. The Message is Here. #SandraBland
14. Missy Elliot
"When I look at the #SandraBland traffic video it brings so many emotions😳😢😡😡😤!"
15. Jessie J
"God bless your soul Sandra | #sandrabland | Change needs to come |Justice needs to be served | Heart… https://instagram.com/p/5fV79mQ0aw/ "
16. Jackee Harry
"It's time y'all, it's time.." #SandraBland #BlackLivesMatter
"In memory of #SandraBland these things don't make no kinda sense "
18. Holly Robinson Peete
I really don't look forward to having ANOTHER difficult conversation w my kids tonight...but here we go again😧💔 #SandraBland #SayHerName 😢
19. Jeffrey White
Sadly, doesn't matter by whose hand she died. Unjustified arrested set the outcome in motion. The state murdered her. #JusticeForSandraBland
Sandra could have been your mother, sister, aunt, friend or if she wasn't killed the community outreach advisor A&M. #SandraBland
21. Joan Smalls
"My heart is broken. Sending my deepest condolence to her family and friends. May you find Strength, Peace and Justice. When will this stop? #EqualityForAll #RIP #Why #SayHerName
22. Gladys Knight
Sandra Bland.... #SayHerName #SandraBland
23. Cara Delevigne
Things need to change NOW #SANDRABLAND #Justice #Equality
24. Meek Mill
"Rip to that young lady that lost her life about a traffic stop! 🙏 ima make sure I pray for her and her family! 🙏😄😄😄"