How To Safely Dye & Maintain Your New Hair Color

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Hair color has the power to make us sad, happy, match how adventurous we’re feeling or make us feel demure & sexy. Although I prefer Rihanna’s black phase, she balked at safe and rocked “in-your-face” bright red hair in 2011, while in sharp contrast, Ms. Angela Bassett wowed us with subtle brown highlights that accentuated her chocolate complexion.

For those of you looking to emulate RiRi’s red, don’t do it on the cheap! Leave hydrogen peroxide – a bleaching agent that preps your strands for your new hair color – to the professionals who know how to use it or you may end up bleaching yourself bald. Why? Because peroxide weakens the hair shaft and could result in significant hair breakage. Not on my watch, ladies!

Let’s make a deal…you leave the bottle of hair peroxide to the salon professionals and HKI will clue you in on 100% reliable, at-home hair color products that won’t damage your hair and are peroxide-free…

Bigen Permanent Hair Color ($6.49, beauty supply stores) is an affordable permanent hair color line created with no ammonia and requires no hydrogen peroxide to deliver incredibly rich and natural color in spades, especially if you’re trying to cover up your grays. So how long does the color last? The color lasts for what seems like forever, but you should plan on reapplying… read more.

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