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Rihanna is the face of Armani Jeans latest campaign. Wearing newly-acquired bleach-blonde bangs, Riri, decked out in all black, dons a pair of the label’s sleek & snug pants, with a shaggy, cropped sweater and motorcycle boots.

Looking every bit the badass, Rihanna channeled film noir by standing in front of a classic car.

She’s set to model their underwear line, as well.

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.