Beyonce will be releasing her third perfume “Pulse” this coming September. After the success of “Heat,” her sensual, sexy scent, and “Heat Rush,” her more youthful, everyday perfume, “Pulse,” a floral citrus scent, will represent the other side of her: the performer.
“Women always tell me that my music makes them feel strong and confident, and Pulse is about finding that inner power,” Beyonce told ELLE.
Your first fragrance, Heat, was a huge success. Did you feel any pressure following that up?
I didn’t. The success of Heat was amazing, but why not represent a different side of a woman? Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat—it’s my stage persona. Heat represents my sensual side, it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.
Why an upside down bottle?
I wanted something modern that incorporated fashion into the overall design, so my stage costumes inspired the upside down chrome cap of the bottle.
After creating four solo albums and three fragrances, have you found any similarities between music and perfume?
I’m learning that they’re very similar! Figuring out the ingredients in a fragrance that complement each other is no different than trying to figure out the combination of melody and lyrics for a song—it’s just as difficult. Both are something that take a lot of hard work. You need to have a strong opinion and know exactly what you want. I use my instincts from writing songs and coming up with videos—all of the things that have developed my taste level—and apply them toward making a fragrance.
Like many of your songs, the single “Run the World (Girls)” is an anthem for female empowerment. Do scents ever make you feel empowered?
Fragrance is such an important accessory! I feel incomplete when I don’t have my fragrance on; it’s like putting on your stilettos. When you feel good, when you look good, when you smell good, when you’re fresh, it makes you feel so confident. You feel that much more sexy when you know that you’re going to leave a lasting impression.