Name: Verneda White | Humanitarian
Verneda is founder and Creative Director of Human Intonation, a “unisex apparel brand dedicated to raising social awareness while giving 20% of the proceeds from each sale to growing non-profits.” The brand hopes to show us a new purpose of fashion. Verneda gets her inspiration from her family’s survival through Hurricane Katrina and the loss of her 22 year old cousin to AIDS five months later. Verneda and the brand have celebrity supporters such as Usher, Wyclef, and Ne-Yo. Human Intonation also has non-profit partners such as Darfur, Advocates for Youth, Hands on New Orleans, and YeleHaiti.
She got started after Hurricane Katrina hoping find a way to use fashion to help rebuild New Orleans. She began designing T-shirts for Hands on New Orleans making it the point of inspiration for Human Intonation. In 2008, she took the concept and turned it in to a brand to use fashion to raise social awareness.
Protection Is The New Black is a forum series that looks at how relationship communication connects with HIV. Before starting the series and making it apart of Human Intonation Verneda looked inside herself to see where and how to make the biggest impact for the community of color. These candid discussions allow the audience members to leave feeling empowered to talk about HIV with their partners.
Her first job out of college was product development at Macy’s. She boasts an impressive background in textile and apparel and an MBA. When starting the business plan in graduate school she realized she knew how to make shirts, source fabric and create he own pattern and did not need to go to American Apparel. She went on to create own prototype and took it to a center in NY to have it set to industry standard to be produced. The shirts are made in CA, a very important point of differentiation for Human intonation.
Her best personal quality is honesty.
In the future she hopes to see the “Protection is the New Black” community forums grow in to an international campaign that travels worldwide to keep the discussion of HIV on-going.
Her advice for young entrepreneurs “if you’re passionate about starting business you have to be willing to wait for that “slow wind” to start picking up. For those willing to stick to it you are in a position to put yourself in a good place to be successful.”
Also On HelloBeautiful:
Celebs Tweet Their Thoughts About #JusticeForSandraBland
1. Jesse Williams
#SandraBland's treatment while attempting to travel freely on HER public roadways has been acknowledged as unlawful. She is already dead.
2. Taraji P. Henson
"SAY HER NAME #SandraBland"
3. Ava DuVernay
"'Why are you arresting me?' Because you know your rights. Because I can. Because no one'll believe you. #SandraBland"
4. Kim Kardashian
#WhatHappenedToSandraBland We need answers!!!! This is NOT ok! This is all shady! They need to own up to this & tell the truth!
5. Jussie Smollet
"A loss 4 words. #SandraBlandMatters #BlackLivesMatter 👈🏿tell me this should change once the nation shows that we do. "
6. Snoop Dogg
🙏🌹. Sandra. Rip. 🌹🌹
7. K. Michelle
R.I.P to this queen. This could've been any of us. My prayers go out to her family. #sandrabland https://instagram.com/p/5fvlO_AhCf/
8. Gabrielle Union
SAY HER NAME!!! #SandraBland #SandraBland #SandraBland #SayHerName
"We must get to the cause of #sandrabland death because this CANNOT happen again #deathorfreedom"
10. David Banner
"When will we fight back. A man's duty on earth is to protect women and children. Where are the gangsters? Preachers? We need you. Please."
11. Nicki Minaj
"Rest In Peace #SandraBland"
12. Talib Kweli
"We the people ask @LorettaLynch to investigate #SandraBland #KimberleeRandleKing RETWEET "
Signs. Signs. Signs all around us. The Message is Here. #SandraBland
14. Missy Elliot
"When I look at the #SandraBland traffic video it brings so many emotions😳😢😡😡😤!"
15. Jessie J
"God bless your soul Sandra | #sandrabland | Change needs to come |Justice needs to be served | Heart… https://instagram.com/p/5fV79mQ0aw/ "
16. Jackee Harry
"It's time y'all, it's time.." #SandraBland #BlackLivesMatter
"In memory of #SandraBland these things don't make no kinda sense "
18. Holly Robinson Peete
I really don't look forward to having ANOTHER difficult conversation w my kids tonight...but here we go again😧💔 #SandraBland #SayHerName 😢
19. Jeffrey White
Sadly, doesn't matter by whose hand she died. Unjustified arrested set the outcome in motion. The state murdered her. #JusticeForSandraBland
Sandra could have been your mother, sister, aunt, friend or if she wasn't killed the community outreach advisor A&M. #SandraBland
21. Joan Smalls
"My heart is broken. Sending my deepest condolence to her family and friends. May you find Strength, Peace and Justice. When will this stop? #EqualityForAll #RIP #Why #SayHerName
22. Gladys Knight
Sandra Bland.... #SayHerName #SandraBland
23. Cara Delevigne
Things need to change NOW #SANDRABLAND #Justice #Equality
24. Meek Mill
"Rip to that young lady that lost her life about a traffic stop! 🙏 ima make sure I pray for her and her family! 🙏😄😄😄"