Kelis’ angry girl anthem “Caught Out There” plays in the background of the black-and-white commercial.
The teaser is meant to revive Calvin Klein’s iconic (and controversial) ads from the 1990s. Anyone remember those? Thirty-plus people crammed into an all-white room.
Well, the full campaign, which will include TV, print, internet and social media, kicks off March 1, so expect to see more of it.