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Nathan Jenden is the hip, fairly new British designer infusing London Fashion Week with his uptown-meets-downtown swagger.

Jenden is a fashion industry vet, though he is first planting his feet as an independent designer. According to his bio:

Nathan Jenden has over 10 years experience as a designer, his brand is aimed at the modern woman, who desires old fashioned quality delivered in a modern form. Educated at Central Saint Martins and the Royal College of Art and work experience with John Galliano, prepared him for a career at Kenzo, Tommy Hilfiger and Daryl K. He runs his own label in conjunction with his role as creative director at Diane Von Furstenburg.

His Fall 2010 collection was shown at London Fashion Week, and it did not disappoint. He sent bold prints, bright colors, sexy silhouettes and a whole lot of swagger down the runways. Jenden’s work this season has a real urban appeal that we could easily see marching down a Harlem pavement or out a fifth avenue residence. His ability to capture the best of both worlds is what draws up to his collection and the fierceness that his designs exude is what keeps us interested. Also, in light of the lack of diversity taking place on fashion runways world-wide, we totally appreciate his fabulous model casting for the London show. Show ’em how its done Nathan!

Take a look at Nathan Jenden Fall 2010 below:

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