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Finding a pair of jeans that fit is probably the most difficult task on the planet especially if you’re not a size 2 and have curves.

Cookie Johnson, wife of NBA legend Magic Johnson, has decided to start her own brand of jeans after not finding anything for her figure in stores.

Cookie says of the jeans:

“I couldn’t find jeans to fit my body type. It frustrated me to try on every pair in the store and leave with nothing….

“I’ve seen everything from tears of relief to sexy struts in front of the mirror,” she smiles. “The confidence that great-fitting jeans give women is the most rewarding thing about creating Cj.”

Curvy women your worries are over!!!!

Check out an undetectable pocket for your bra that holds your essentials

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.