Take a moment to step outside yourself. Now, be honest with me here… if you could be your own boss, how would you rate your own performance in the last three months? Would you get a raise, a day off as a treat, or would a big and brawny security guy kindly escort you to the parking lot?
In order to be an effective marketer (and a progressive human being, for that matter), you have to take a breather and look in the mirror. What are you doing that’s working, and what can you do to improve?
What are you actually doing in all your busy days running from meeting to meeting, answering calls, or a zillion emails? Are you remembering your goals or your MISSION? Have you sat down and actually taken the time to write out your goals and your mission?
I read somewhere once that you should give yourself a “Company Evaluation” every month to make note of your progress and see where you still need to tighten up your act. I made a similar format to the evaluation form used at one of my past jobs. I tried it on myself for a few months, and it really helps me refocus and remember what my overall VISION was in the first place. It also brings my strengths and weaknesses to the forefront!
Try it out and rate yourself at the end of the month to see how you did. Here’s an example of how to do it. List your responsibilities and objectives and rate each one, 1 being the worst and 5 being the best:
Evaluation of The Sweet Tooth (Pastry company):
- Make an income of $3,000+ with orders for June: 2
- Develop a buzz about my company: 4
- Increase catering for events to at least 5 parties per month: 4
- Improve time management: 1
- Manage and build an effective team: 5
Pros: I did great with developing buzz, because of the press I received in the Daily News. Giving the editor free pies worked!
Cons: I was late for two important meetings because of poor time management.
I like to write out the pros and cons of the overall performance as well. What did you do exceptionally well, and why? What are the steps needed to make next month’s evaluation better? When you elaborate on your highs and lows you can be your own coach to some extent. You can then set goals to make improvements instead of floating through each month with no direction. Having this on paper will stop you from repeating the same destructive patterns. You might even want to get a folder or binder to keep them all in and monitor your progress.
Break It Down!
- Review your schedule a week in advance. (Sounds easy enough, but most of us rarely do this – even with Mr. Palm Pilot in our lives.)
- Break up big projects into baby steps.
- Delegate, Delegate, DELEGATE! There is always someone who can help you. Just master the art of picking the RIGHT person for the task.
- Set deadlines for every task, no matter how small. Okay, I’ll admit that I’m good for thinking something is a very small project and “a piece a cake”, until 10 of those small pieces of cake pile up and make a big mess. So, set a deadline for the small project and get it outta the way.
- Know your best times of day to work. (Are you a morning person or do you like burning the midnight oil?)
- AND my favorite that I’m just getting the hang of: LEARN HOW TO SAY NO! You can’t please everybody.
Alright now… go shine up that mirror, take a nice long look, and let me know if you see the same reflection next month. Hopefully, you’ll see someone on a whole other level. I’ll be waiting to hear from ya.
Are you ready to LOVE YOURSELF?
You can’t self-reflect until you face your biggest business fears!
Also On HelloBeautiful:
Celebs Tweet Their Thoughts About #JusticeForSandraBland
1. Jesse Williams
#SandraBland's treatment while attempting to travel freely on HER public roadways has been acknowledged as unlawful. She is already dead.
2. Taraji P. Henson
"SAY HER NAME #SandraBland"
3. Ava DuVernay
"'Why are you arresting me?' Because you know your rights. Because I can. Because no one'll believe you. #SandraBland"
4. Kim Kardashian
#WhatHappenedToSandraBland We need answers!!!! This is NOT ok! This is all shady! They need to own up to this & tell the truth!
5. Jussie Smollet
"A loss 4 words. #SandraBlandMatters #BlackLivesMatter 👈🏿tell me this should change once the nation shows that we do. "
6. Snoop Dogg
🙏🌹. Sandra. Rip. 🌹🌹
7. K. Michelle
R.I.P to this queen. This could've been any of us. My prayers go out to her family. #sandrabland https://instagram.com/p/5fvlO_AhCf/
8. Gabrielle Union
SAY HER NAME!!! #SandraBland #SandraBland #SandraBland #SayHerName
"We must get to the cause of #sandrabland death because this CANNOT happen again #deathorfreedom"
10. David Banner
"When will we fight back. A man's duty on earth is to protect women and children. Where are the gangsters? Preachers? We need you. Please."
11. Nicki Minaj
"Rest In Peace #SandraBland"
12. Talib Kweli
"We the people ask @LorettaLynch to investigate #SandraBland #KimberleeRandleKing RETWEET "
Signs. Signs. Signs all around us. The Message is Here. #SandraBland
14. Missy Elliot
"When I look at the #SandraBland traffic video it brings so many emotions😳😢😡😡😤!"
15. Jessie J
"God bless your soul Sandra | #sandrabland | Change needs to come |Justice needs to be served | Heart… https://instagram.com/p/5fV79mQ0aw/ "
16. Jackee Harry
"It's time y'all, it's time.." #SandraBland #BlackLivesMatter
"In memory of #SandraBland these things don't make no kinda sense "
18. Holly Robinson Peete
I really don't look forward to having ANOTHER difficult conversation w my kids tonight...but here we go again😧💔 #SandraBland #SayHerName 😢
19. Jeffrey White
Sadly, doesn't matter by whose hand she died. Unjustified arrested set the outcome in motion. The state murdered her. #JusticeForSandraBland
Sandra could have been your mother, sister, aunt, friend or if she wasn't killed the community outreach advisor A&M. #SandraBland
21. Joan Smalls
"My heart is broken. Sending my deepest condolence to her family and friends. May you find Strength, Peace and Justice. When will this stop? #EqualityForAll #RIP #Why #SayHerName
22. Gladys Knight
Sandra Bland.... #SayHerName #SandraBland
23. Cara Delevigne
Things need to change NOW #SANDRABLAND #Justice #Equality
24. Meek Mill
"Rip to that young lady that lost her life about a traffic stop! 🙏 ima make sure I pray for her and her family! 🙏😄😄😄"