Take a moment to step outside yourself. Now, be honest with me here… if you could be your own boss, how would you rate your own performance in the last three months? Would you get a raise, a day off as a treat, or would a big and brawny security guy kindly escort you to the parking lot?
In order to be an effective marketer (and a progressive human being, for that matter), you have to take a breather and look in the mirror. What are you doing that’s working, and what can you do to improve?
What are you actually doing in all your busy days running from meeting to meeting, answering calls, or a zillion emails? Are you remembering your goals or your MISSION? Have you sat down and actually taken the time to write out your goals and your mission?
I read somewhere once that you should give yourself a “Company Evaluation” every month to make note of your progress and see where you still need to tighten up your act. I made a similar format to the evaluation form used at one of my past jobs. I tried it on myself for a few months, and it really helps me refocus and remember what my overall VISION was in the first place. It also brings my strengths and weaknesses to the forefront!
Try it out and rate yourself at the end of the month to see how you did. Here’s an example of how to do it. List your responsibilities and objectives and rate each one, 1 being the worst and 5 being the best:
Evaluation of The Sweet Tooth (Pastry company):
- Make an income of $3,000+ with orders for June: 2
- Develop a buzz about my company: 4
- Increase catering for events to at least 5 parties per month: 4
- Improve time management: 1
- Manage and build an effective team: 5
Pros: I did great with developing buzz, because of the press I received in the Daily News. Giving the editor free pies worked!
Cons: I was late for two important meetings because of poor time management.
I like to write out the pros and cons of the overall performance as well. What did you do exceptionally well, and why? What are the steps needed to make next month’s evaluation better? When you elaborate on your highs and lows you can be your own coach to some extent. You can then set goals to make improvements instead of floating through each month with no direction. Having this on paper will stop you from repeating the same destructive patterns. You might even want to get a folder or binder to keep them all in and monitor your progress.
Break It Down!
- Review your schedule a week in advance. (Sounds easy enough, but most of us rarely do this – even with Mr. Palm Pilot in our lives.)
- Break up big projects into baby steps.
- Delegate, Delegate, DELEGATE! There is always someone who can help you. Just master the art of picking the RIGHT person for the task.
- Set deadlines for every task, no matter how small. Okay, I’ll admit that I’m good for thinking something is a very small project and “a piece a cake”, until 10 of those small pieces of cake pile up and make a big mess. So, set a deadline for the small project and get it outta the way.
- Know your best times of day to work. (Are you a morning person or do you like burning the midnight oil?)
- AND my favorite that I’m just getting the hang of: LEARN HOW TO SAY NO! You can’t please everybody.
Alright now… go shine up that mirror, take a nice long look, and let me know if you see the same reflection next month. Hopefully, you’ll see someone on a whole other level. I’ll be waiting to hear from ya.
Are you ready to LOVE YOURSELF?
You can’t self-reflect until you face your biggest business fears!
Also On HelloBeautiful:
100 Reasons Why I Can't Stop Looking At Blue Ivy
1. Mommy & Me
2. Blue. #May10 #NYC
3. Blue Ivy & Jay Z Sip Tea
Blue is surely the apple of Daddy's eye.
4. Blue Ivy & Beyonce Smell The Roses
Beyonce seems like the coolest mom.
5. Blue Ivy & Beyonce Soar The Big Skies
6. Blue Ivy & Mommy
7. Daddy & Me
Blue Ivy walks across mommy's at-home photoshoot, but it's the most adorable photobomb ever!
9. One Big Happy Family
The royal family, Bey, Jay & Blue are all out shopping and we're sure they spent our entire life's savings in 30 minutes or less.
10. Beyoncé, Jay Z & Blue in Beverly Hills — Nov. 11
Beyonce in these heels though?!
11. Beyoncé & Blue in NYC — Nov. 4
Look at Blue in her adorable little bow!
12. Beyoncé & Blue spotted in NYC — Nov. 4
Blue holding on to mommy for dear life.
13. Beyoncé & Blue spotted in NYC — Nov. 4
Momma Bey looking fierce with her mini me in tow.
14. Blue dressed as Michael Jackson.
15. Blue & Ivy
Just look at that face. Seriously, Jay could never deny this child! She knows how to make all his mean mugs!
16. Beyoncé, Jay Z & Blue in Beverly Hills — Nov. 11
Look at that cutie!
17. Beyoncé, Jay Z & Blue in Beverly Hills — Nov. 11
OMG Blue in a top knot? Yasss!
Blue has grown up to be an adorable toddler! We're swooning over this photo of her playing on the beach.
Looks like Blue is taking a walk in mom's shoes...literally.
20. Beyoncé & Blue
There's nothing like being cuddled up in mom's arms.
Blue is looking all kinds of adorable! Look at that left hand go! LOL.
22. Blue On The Big Screen
Bey & Jay look at Blue during a video played at an "On The Run" tour stop. How precious!
23. Pardon Blue's Back
She's growing up so fast! We're loving the top knot. Take that Blue Ivy hair critics!
24. Jump Around
Bey & Blue share an adorable moment on the trampoline. Hello summer!
25. Rocking Some Cute Ponytails
Blue Ivy was spotted with a new 'do! Bey & Jay's mini-me was holding on to her father during a little day stroll.
26. Strolling With Mom & Dad
Blue, Jay and Bey all spotted in East Hampton.
27. Blue Has A Manicure Day With Mama Bey
"Me and my Blue, and my Blue Blue, riding🐝"
28. Hanging Out With Mom
Baby Blue is walking to the door, and it looks like Bey is trying to keep up!
29. Trying On Some Heels
Will Blue be slaying a performance in the near future?
30. Holding On To Mom
Blue looks like she has something to say to Bey.
31. Playing A Game Of Tennis
Blue walks on the tennis court.
32. Cuddling With Mom
Blue & Beyonce have some much-needed cuddle time.
33. Blue Ivy
"The blueprint 🐝"
34. Bey & Blue Take A Stroll
Doesn't Blue look adorable with her colorful dress and cute hair ribbon?
35. The Carter Lounge Together
The family was seen out and about.
36. Jay Z Carries Blue While Bey Looks On
Jay carries Blue in his arms.
37. Leading The Way
Blue Ivy looks too cute with her bowler hat and Mama Bey watching from behind. She's really growing up!
38. Out On The Town
Blue Ivy & Momma Bey enjoy some much deserved time off in Spain.
39. Traveling With Mom and Dad
Blue is used to traveling with Mama Bey and Poppa Jay, but she also looked a little flustered at some moments. It's ok, baby Blue!
40. A Day At The Park
Poppa Jay Z lets Blue Ivy have her way with the bouncy horse.
41. It's A Family Affair
Beyonce, Jay and Blue jetsetting in Dublin.
Blue dressed up like a hipster and plays a quick game of peekaboo! How adorable!
43. OMG It's Blue's Beautiful Face!
FINALLY! We get to see how beautiful Blue is! Look at the adorable headband! "Blue 💙"
44. Blue Ivy
Life's a beach!
45. Brooklyn Stand Up!
"Beyonce & Blue"
46. Blue Ivy's Got Her Own iPhone
"Momma, what's your password?"
47. Beyonce's Lazy Day With Blue
"Momma, I asked you for your password!"
48. When Blue Ivy Takes Your Phone, Beyonce Be Like...
"Fine, I'll go ask Daddy!"
49. Blue Ivy On Tour
"Bey & Blue"
50. It's Playtime
Beyonce & Blue take some time out to play.
51. A Chilly Day In NYC
"Beyoncé, Jay Z and Blue Ivy in NYC - Jan. 19"
52. All Bundled Up
The royal family makes their way to their fancy car.
53. Kisses From Dad
Blue's all bundled up, getting love from Daddy.
54. Blue At The White House
Blue Ivy's taking after mommy and writing a letter.
55. Blue Loves Bo
The White House pup, Bo is showing Blue Ivy some love.
56. The Carters At The White House
Check out the royal family checking out the scene at the White House.
57. It's Christmas Time Again
Blue and Bey checking out the White House Christmas tree.
58. Blue Lovin' Bo
Blue Ivy, dressed like a Princess, showing Bo some love.
59. Like Father, Like Daughter
Blue playing dress up with Daddy's hat.
60. Fun Times With Mommy
Blue Ivy spends some QT with mommy.
61. Mommy & Me
Blue and Bey take a break for some snacks.
62. Silvery Blue
Beyonce carries Blue, while the adorable toddler rocks a metallic jacket that we want and need.
63. The Holy Grail
Blue, Bey & Jay
64. One Big Happy Family
"#miami #newyear #2014"
"Beyoncé & Blue 💙"
66. Blue & Daddy In A Blue Jacket
"Jay and Blue 💙 #NewYear #2014 #Miami"
67. Hold On To Me
"Happy New Year Mommy!"
68. Dora Dora Dora The Explorer
"Beyoncé, Blue and Dora the Explorer"
69. Daddy & Bey
"Look over there Blue, you own that too."
70. Blue's Big B-Day
"Mommy make sure they can only see the back of my head."
71. Painted Faces For Blue's Bday
"Let me get down Mommy, I wanna play!"
72. Kisses From Mommy
Beyonce and Blue prepping for Momma Tina's Masquerade Ball
73. Talk To The Hand!
Beyonce, Jay Z and Blue Ivy were spotted leaving Joey's restaurant in Miami, on January 8th, and Blue had a message for the paps! Talk to the hand!
74. Me & My Daddy
While Beyonce's arm rested, Jay carried Blue from Joey's restaurant, in Miami on January 8th.
75. Blue's First Words
"I'm ready to slay right along with you, Ma!"
76. Imagine The Sound Of This Lullaby
A newborn Blue Ivy gets serenaded by her superstar mother.
77. Don't Mess With Blue!
Every now and again, Blue Ivy reminds you...she is her father's child!
78. All Gold Everything
Blue Ivy takes after her dad's swag. The inseparable duo were spotted in South Beach, Miami illuminating the streets outside their hotel with their yellow luster!
79. All Of The Lights!
"Mommy! All the pretty colors are so blinding! I'm...just..so..overwhelmed! When's my shot coming?! When's my shot coming?!" Blue plays on set with Bey at her 'Blow' video shoot.
80. Hey Blue!
"I can be happy sometimes, see?"
81. Blue Ivy With Daddy
"Why are we clapping, again? I'm not in the shot."
82. Jay Z Tries To Get Blue To Listen To "Magna Carta Holy Grail"
"Daddy, I'm more of a Nas fan."
83. Stepping With Mom
"Wait, Ma. I want the camera to see all angles of this sick dress!"
84. Splashin' & Playin'
"Mom, this water is clean, right? Because I'm not trying to splash in water I can't trust."
85. Beyonce Discusses Important Matters
"Mommy, I completely get it. Yes, I promise to watch the throne."
86. Mommy's Hugs
"Ok, Ma. I love you to pieces, but I like oxygen too." Bey may be the Queen, but this scene from her video "Blue" makes it look as if she can't get enough of being Mom.
87. Blue Ivy Twirls
"Aaaahh, I'm having so much fun not thinking about anything...wiippeee...oh, wait...getting a little sick."
88. Just So You Know...
"I run things. Don't get it twisted."
89. Mommy & Me Loungin'
"Oh, Mommy, I'm so tired of seeing the wigs you snatched last night all on our floor. It's so exhausting. Like, when're they getting picked up? Not now? Oh. Ok."
90. A Kiss For Blue
"Mommy, let me sleep, dang!"
91. Slurpin' On That Milk...Slurpin' Slurpin' On That Milk
"Mommy, gimme that bottle!"
We could watch this adorable GIF of Blue Ivy nonstop forever!
93. Jay Sneaks In Kisses
"Dadddd! Get..Away!..I don't want...No, ugh..No kisses!"
94. Blue Stares Back...
"Hey! Who's that?!"
95. Blue Still Doesn't Get Why Anyone's Here
"No, really, who are you? You're getting to close."
96. Blue and Bey Out For Lunch
"I'm over this now. People just won't let us be. Mom, why can't we just be?!"
97. Blue Is One Tough Cookie
"Ma, please let me just kick them in the face. Like, please, I can't see through all these lights."
98. Blue Jetsets With Jay
"Dad, do we own this boat? I just figured we owned everything, so..."
99. Beyonce Keeps Blue Covered
"Mommy, I think you forgot my feet. I'm cold right now. Are we inside?"
100. Beyonce LOVES Her Blue
Look at that face, how could you not kiss it?!