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Jersey Shore‘s Mike “The Situation” has made a deal to endorse a line of tuxedos. And the deal is worth six figures!

Flow Formal, the New York-based tux manufacturer, seems to think that all his time spent at the Jersey Shore in tank tops and swimming trunks has somehow given him some fashion sense!

Find out what The Sitch’s specific line is called here. It’s oh-so-clever.

What are your thoughts on The Situation starting his own clothing line? Is he the kind of guy that you would want to take fashion advice from?

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.