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Rihanna is the new face of Vita Coco, the nation’s best-selling coconut water. Rihanna herself is a fan of the drink, which was featured heavily in her “Man Down” video, saying “I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!”

The campaign launched today with two photos, both of which show the island beauty on the beach, first sitting in the sand, then swaying on a hammock.

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.