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Rihanna goes nude for Nivea’s new campaign celebrating the cosmetic brand’s 100th anniversary. She has just been announced as the latest spokesperson to front the brand.

In the photo, Rihanna sports a fresh makeup-free face; however, four of her tattoos can be seen peeking out.

“The 100 Years Skincare for Life” campaign kicks off in May with a series of celebratory events, which will coincide with the launch of Rihanna’s LOUD world tour.

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.